On November 30th, we celebrated the official opening of our Cadillac Ile Perrot dealership, the first Cadillac dealership in Eastern Canada to meet the new Cadillac image and standards. An investment of over $4 million that served to become the industry standard for years to come.
For the occasion, the leaders of Groupe AutoForce, business people from the Vaudreuil-Soulanges community, and of course, our loyal customers were all present during this experiential evening. In addition, an official ribbon cutting took place in the company of the management and representatives of the automaker General Motors.
Our guests also had the chance to discover the many innovative technologies of the Cadillac Lyriq, the brand's very first all-electric SUV, which was on display in our showroom. It should be noted that during the renovations, we added multiple charging stations to serve our new range of upcoming electric vehicles.
We made the decision to undertake these renovations with the objective of always better serving our customers and making the environment as friendly as possible for everyone. Our investment has also been a guarantee of confidence towards our 250 group employees, mostly citizens of the region, for their excellent work.
We are now ready to offer you a unique shopping experience, totally different from the one offered in a traditional dealership. We are committed to empowering our guests by providing an innovative and frictionless sales and service experience.
A special thank you to everyone who attended the evening and to everyone who contributed to the successful development of our new dealership!
Welcome to your Cadillac dealership.
